Since 2012, our focus at Jampp has been to help apps grow by developing cutting-edge technology according to the technical capabilities and privacy safeguards of the different operating systems, platforms, and the ad-tech ecosystem. During this journey, we’ve faced many industry-wide changes that helped shape the foundations of our core technology, the privacy changes for iOS 14 being the latest of these.
As there are still a lot of questions regarding what advertisers can and should be doing to get ready, we’ve put together a comprehensive guide to help app marketers navigate the new campaign setups.
iOS 14 key concepts and best practices
Our iOS 14 guide covers the what, the why, and the how behind Apple’s privacy changes:
- What does the App Tracking Transparency (ATT) framework entail?
- What’s the difference between ATT, IDFA, and SKAdNetwork?
- Will IDFA be gone in iOS 14?
- How will SKAdNetwork work?
- Are there any alternative options to SKAdNetwork?
👉 Keep in mind
Since we first released the guide back in January 2021, there have been new updates from Apple (such as their ban on fingerprinting and the allowance of View-Through Attribution). We continue to update the guide to ensure the content remains relevant and useful for advertisers.
Download a free copy of our guide and share it with your team!
Here’s a brief overview of the guide’s content 👀:
- What’s changing in iOS 14?
> IDFA tracking
> SKAdNetwork and other attribution methods
- How will iOS 14 impact your mobile marketing campaigns?
> User Acquisition campaigns
> App Retargeting campaigns
> App Lift Measurement
- How to prepare your app for iOS 14?
> App Transparency and SKAdNetwork Frameworks
> Conversion value mapping
- What reporting, dashboard, and API changes should you look out for?
You can get a free copy of the guide here 📘. We hope it becomes a great toolkit for you and your team!
Start testing SKAdNetwork for mobile marketing
We understand that there are still many challenges for apps that wish to launch campaigns within the new framework. Last year, we created an app from scratch to test SKAdNetwork, and we’ve been working with MMPs and advertisers on new initiatives to ensure we can offer the best support.
While SKAd adoption among publishers remains low, which means we can’t stress-test these campaigns, we believe it’s important for advertisers to start experimenting ASAP. SKAdNetwork is not a one-size-fits-all solution! This means that starting to map out conversion values is crucial for marketers focusing on growth and incrementality. We hope this guide will be helpful, and if you’re ready to launch your SKAdNetwork campaigns, you know where to find us!